Providing next day, on-time, service-oriented barge and truck delivery solutions from The Lower Mainland to The Sunshine Coast, including Gibsons, Sechelt and Powell River ~ and all points in between.
The Long family has been operating City Transfer since 1947. It all began in the early 1900’s, when City Transfer began hauling freight for The Powell River Company. In 1921, City Transfer was sold to the Liebenschel family who ran the business for twenty-four years until they sold it in 1945 to a fellow named Jack Fast. Two years later, Burt Long and his two partners bought the company.
In the 40’s and early 50’s the primary business was carrying coal. In 1954, the road (from the Lower Mainland) went in and Black Ball Ferries began. City Transfer expanded its operations and entered the moving and storage business. By 1956, Powell River was a bustling community with mill expansion attracting newcomers and creating opportunities; City Transfer was hauling up to five loads of beer at a time. To keep up with the demand, a warehouse was built on Duncan Street in Powell River that was strictly for beer!
Burt Long was an excellent businessman; he was adamant and determined to set up the company for the future. His dream was to build a family business for generations to come. Following in his footsteps was his son, young Harold Long, one of five siblings, who started working with his Dad as early as seven years of age. He worked every day with his father – even weekends and holidays. When the time was right, Burt gave Harold the reigns of the company. In the 70’s City Transfer was made-up of only five employees – Burt Long, Harold Long, a bookkeeper and two other drivers. They were strictly local household movers, transporting beer and providing the service of moving and storage in Powell River. Harold wanted more.
More aggressive than his father and equally as adamant, the father-son duo had some pretty good arguments about where to take the company. Although his father was at times uneasy about the direction Harold was taking, Harold persevered with his ideas, which included running tugboats up and down the coast and establishing strategic collaborative initiatives with Pepsi-Cola and Dairyland. The company was thriving.
City Transfer has always been a company in motion ~ changing and adapting as needed.
In 1984, City Transfer acquired Sunshine Transport which enabled them to add barges to the fleet and operate the port/land operation in Vancouver. Harold went into politics in 1986 for 5 years as MLA for the Sunshine Coast and worked out of Victoria while a manager ran City Transfer. When he returned, they built a new dock in Port Mellon on the Sunshine Coast and bought out Peninsula Transport.
City Transfer now operates out of Vancouver, Powell River and the Sunshine Coast transporting almost everything, including pulp and paper, fuel and dangerous goods and general freight.
Today, City Transfer is lead by Harold’s son Craig Long, CEO/Operations Development, who works closely with President, Donna Stobbart. The management team is completed with Dennis Raimondo as Vice President; Tony Shigeoka, Logistics Manager; Phill Long, Facilities Maintenance & Improvement.